Incredible wins FinTech New Product of the Year

Yaseen Rostom
CEO & Co-founder

We're thrilled to share that Incredible has won FinTech New Product of the Year at Fintech Awards London 2025.

We were nominated for two awards this year:

  1. FinTech New Product of the Year, sponsored by JUMO
  2. FinTech for Good, sponsored by SALAD

Financial struggles are still heavily stigmatised. Solutions that genuinely help people move forward are too often overlooked by innovation that chases the top end of the market. We've always believed that building better financial futures shouldn't be reserved for the top 1%.

Our mission is to help people take their next step - whether that's paying off credit cards, refinancing, or simply having better visibility over their lending. It's a massive undertaking for our small team, and it's incredibly humbling to be recognised by leaders across the industry for the work we're doing.

A huge thank you to the sponsors and organisers for a brilliant evening celebrating innovation in fintech - and to everyone who's supported us along the way.