Bill Pay

Changes to BillPay

September 28, 2026
BillPay is becoming its own service!

Bill Pay is moving out of the Incredible app and relaunching as a standalone service.

It comes with an entirely new brand, identity and is a standalone service. Early beta sign-ups open from Thursday 1st October.

Everyone that uses BillPay will receive an invite to sign up the new service once live. We've also created a help page that will answer some of your questions which you can find by clicking on this link.

How we got here

Bill Pay started as a small experiment. We asked Incredible users how the app could help them manage their bills and cards better, and Bill Pay came out of those conversations. It has been running for around 18 months and has grown well beyond what we first expected.

Because it was an experiment, we changed it often as we learned what worked. We know that created uncertainty for the people relying on it: changes to how it worked, changes to pricing, and support that didn't always keep up.

As Bill Pay grew, we also put more work into compliance, so we can prevent fraudulent use and keep meeting the standards our partners expect of us. Over the summer we rebuilt most of the product so we can keep offering it to everyone who relies on it, for all the different ways people use it.

That work made it clear that Bill Pay had outgrown being an experiment inside another app. Giving it its own service wasn't a decision we took lightly, but it lets us run Bill Pay as a product in its own right. For you, that means more consistency, fewer price changes, and support that better meets your expectations.

If you have any questions, feel free to reach out to support@getincredible.com

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Thank you for your feedback and helping us to improve a service that so many have asked for! 

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