Hello World, We're Incredible.

Yaseen Rostom
March 13, 2021

Hi there 👋


We’re Incredible - both in name and nature 😌 (Annabel, our social media manager, made me write that!). We’re on a mission to democratise access to fair financial services; simplifying the way people track, pay and reduce their cost of borrowing by building a fully embedded debt management platform - imagine an operating system for all your debt.

We also have another secret mission, which we’re keeping rather tight lipped due to how audacious and bold it is. It challenges how we act, it challenges human behaviour and it challenges the very nature of the financial system we all rely on. What is said mission? It’s to 

Get the world out of debt

specifically, it’s time to get the world out of bad debt.


Over 14 million people in the UK have a balance that hasn’t been paid in full at the end of the month (that’s 1 in 6 people!). This leads to them paying obscene amounts of money on interest and fees - with the gross debt interest payment hitting ~£6 billion in 2021. It can also take roughly 25 years to clear credit card debt when re-paying the minimum.


Here’s a shocking albeit common example…

Let’s assume:

  • You have a debt balance equal to the national UK average of ~ £2,100, which is spread across 2 or 3 different credit cards
  • You only pay the minimum each month

To pay off this balance, it would take you around 25 years, and would cost roughly £5,300 to pay back what you borrowed 🥴.


In the last decade, we've seen great businesses like Monzo make money work for everyone. We've seen Freetrade break down barriers to stock trading to enable everyone to invest, and we've seen apps like Plum make it dead simple to save money. However, modern day debt management is pretty much non-existent - but we're here to change that.

So where does Incredible come in? We’ve created an app that allows us to manage your debts for you and switch your debt management onto auto-pilot. We’re currently focusing on credit card debt, but in the near future we’ll be expanding to other types of debt; including car finance, personal loans and many more. We're taking away all the complexity in managing personal debt, and making it ridiculously simple for everyone. All you have to do is: 

Create an account 📱 

Connect your credit cards 💳 

Pick your payoff strategy 💸 

That’s literally it! We do the heavy lifting by using a modern data and technology stack to understand exactly what’s going on; and provide you with an overview of all your debt and balances, as well as any interest fees you're incurring. We’ll let you know how it impacts your financial future and suggest a number of payment strategies to pay off your debt faster; e.g. putting away a little extra each month based on what you can afford, whilst paying back the credit cards in the most efficient way possible. 

We’ll be releasing more updates of our payment features soon and how these will save you both time and money. So, if regaining control of your debt and finances and feeling financially empowered sounds like something you’d like to do, join the waitlist now.

We want to be the enabler and catalyst that will facilitate a debt-free, stress-free life for our customers and we would love for you to join our community ❤

P.S. To keep in contact with us, here’s a link to all of our socials!

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